Pitching & Media Relations
Looking for media coverage without hiring a full-time publicist?
Pitch yourself! Sounds simple, but keep in mind most pitches are deleted without response. I’ve received more than 100k pitches over the years and regularly received more than 100 a day. Bookers are inundated with requests, so how can you stand out in an overflowing inbox?
In this session, we’ll cover:
- Crafting an email pitch
- The do’s and don’ts of what to include
- A personal review of your draft pitch
- Tips to boost visibility and get your pitch seen
- Fostering relationships with bookers and producers
- Producer pet peeves
- Visuals to include in a pitch (if needed)
Need help connecting with media?
I am also offering publicity assistance for a limited number of clients. I will take our perfected pitch and send personalized pitches to my media contacts, including news and lifestyle programs, print, web, radio and podcasting outlets.
Services include:
- Initial consultation to determine scope and target areas for press (which media outlets, cities, publications, etc)
- Creating the ideal pitch and honing it per media outlet
- Developing a pitch plan and schedule
- Pitching TV, print, podcasts, and online publications
- Being the direct contact for bookers and producers
- Coordinating press interviews when an outlet wants to book. This includes gathering all required materials and finalizing talking points with client
- Pre-interview sessions with client to prep for the type of interview they’re booked for.
- Mock segments